I’m a Dubai-based creative, fashion and art director with 16 years of experience bringing ideas to life through imagery, storytelling and brand building.

My journey across the UK, India and the GCC has shaped how I see and create - balancing a global perspective with an understanding of culture and audience. Over the years, my work has evolved across e-commerce and editorial, where I’ve learned to blend aesthetics with intent, and creativity with strategy.

I’m drawn to creating work that feels current yet considered, visuals that not only look good, but connect, resonate and stay.